Capulet Communications has generously invited me to co-facilitate this full day master class with the amazing Theo Lamb on October 26th.

Sign up! I want you there! (And there’s a non-profit discount!)

We will be talking about theory and practice, and we’ll tweak the workshop on the fly to fit to your skills. It’s high level, so this is not the right course for you if signing up for Twitter makes you panicky. But:

• If you’re responsible for social media at your organization, and you’re trying to figure out how to grow your online community;
• If you’re trying to champion social media to your board, and you’re wondering how to work on metrics;
• If you want stickier stories, better engagement and you’re worried your tactics aren’t quite lighting up your Facebook Page or Twitter feed the way you’d like them to…

Then hello there! We have chocolate and a room full of smart professionals who are going to untangle these issues with you.

Along the way, we’ll talk about some of the philosophy behind the best communities, like building for fantasy, telling stories with the right kind of tension and finding the voice of an organization. We will also give you some straight inside talk on understanding your analytics and propelling your numbers forward, and of course we’ll talk tools as well.

Please come. I am so looking forward to it.