Archive for bc children’s hospital
August 23, 2012 at 1:22 pm · Filed under bc children's hospital, doctors, Facebook, good examples, healthcare, pharma, social media, someone already did the work for you, tips and tagged: doctors, health care, pharma
Dabbling in health care comms for youth clinics, midwives and the BC Children’s Hospital (and being an impressionable age when “ER” was terrific) it’s been such a pleasure to watch the folks at Webicina doing their thing on social media. I follow lots of Pages on Facebook (for, uh, work), but their posts are the only ones I click on every time.
Looking for good examples of compelling medical content curation? Follow them on Facebook and discover great stuff they’re posting like this:
- A curated list of pregnancy social media channels (as a recently pregnant lady I can attest that these resources are pretty legit:))
- Found Article: Transforming games into medical devices
- Found Article: Doctors prescribing apps to patients
- Found Article: Which countries’ doctors are most likely to be on social media
And of course, they offer a ton of resources and services for doctors when it comes to social media.
I was thrilled to be invited by the BC Children’s Hospital Foundation to be an online host for their Miracle Weekend telethon.
I was a bit nervous going into it – managing online community live with so much emotional storytelling involved means you need to be very sensitive and quick on your feet. But of course it was AMAZING. I and online community host Theo Lamb sat just behind the cameras, and while the live Global broadcast got rolling we pulled up stories on our email and got to work cross-posting some to Facebook and flagging some for the hosts to mention on live TV. The Twitter feed was constantly updating with former patients thanking their doctors, parents thanking the hospital for saving their kids’ lives and teens telling us about their siblings who were patients. It’s weird to say time flies when you’re literally counting the seconds in between minute-by-minute updates but in this case, time flew.
The best past: this year, The Miracle Weekend raised $17, 939, 688 for the BC Children’s Hospital.