Archive for small businesses
Sign up! I want you there! (And there’s a non-profit discount!)
We will be talking about theory and practice, and we’ll tweak the workshop on the fly to fit to your skills. It’s high level, so this is not the right course for you if signing up for Twitter makes you panicky. But:
- If you’re responsible for social media at your organization, and you’re trying to figure out how to grow your online community;
- If you’re trying to champion social media to your board, and you’re wondering how to work on metrics;
- If you want stickier stories, better engagement and you’re worried your tactics aren’t quite lighting up your Facebook Page or Twitter feed the way you’d like them to…
Then hello there! We have chocolate and a room full of smart professionals who are going to untangle these issues with you.
Along the way, we’ll talk about some of the philosophy behind the best communities, like building for fantasy, telling stories with the right kind of tension and finding the voice of an organization. We will also give you some straight inside talk on understanding your analytics and propelling your numbers forward, and of course we’ll talk tools as well.
Please come. I am so looking forward to it.
Feeling lucky that Lauren Bacon wrote this blog post after she told me about this technique for mastering your to-do list, because now I can share it with you. You’ll need 25 cents and this blog post, and a gag for your (somehow totally British upper crust sounding, it’s so true) inner critic. Pip pip.
Company blogs should be opinionated and full of ideas you wouldn’t ever have encountered on your own. Because they’re the experts, right? If you can’t think of the last time you read a company blog post like this, can I direct you to a very different example that made me cheer this week?
This recent manifesto from Stumptuous makes me want to jump to my feet. And run around. And lift weights! That aren’t grocery bags! Written for a health and fitness (and bodybuilding if that’s your thing) business, this rant will get you in the gym.