Channing Rodman Consulting
helping you make your way on social mediaArchive for social media
Digital doctoring
Dabbling in health care comms for youth clinics, midwives and the BC Children’s Hospital (and being an impressionable age when “ER” was terrific) it’s been such a pleasure to watch the folks at Webicina doing their thing on social media. I follow lots of Pages on Facebook (for, uh, work), but their posts are the only ones I click on every time.
Looking for good examples of compelling medical content curation? Follow them on Facebook and discover great stuff they’re posting like this:
- A curated list of pregnancy social media channels (as a recently pregnant lady I can attest that these resources are pretty legit:))
- Found Article: Transforming games into medical devices
- Found Article: Doctors prescribing apps to patients
- Found Article: Which countries’ doctors are most likely to be on social media
And of course, they offer a ton of resources and services for doctors when it comes to social media.
Doctor Cupcakes by Flickr User clevercupcakes (CC 2.0)
Making your LinkedIn headhunter-friendly
A friend asked for some tips on making his LinkedIn a little more headhunter-friendly. If your LinkedIn profile’s already complete – that is, you have your resume up, you have recommendations, you’ve listed your skills and you have OF COURSE changed your “interested in” options to include “career opportunities” – then you may need just a few tweaks to add a little headhunter catnip to your profile.
aim for the magic number
Get your connections up to 500. It’s the magic number that propels you upward in searches. (Under 500 connections? You’re probably only appearing in about 3% of searches)
be a joiner
Join groups, and if you’ve already had a headhunter approach you, make sure you check out the groups they’re following. If groups annoy you, turn down their volume by adjusting your email settings. But join groups.
leave a trail of breadcrumbs
While you’re searching for new connections in your quest to hit 500+, change your privacy settings so that your name and occupation are displayed when you spend time on other people’s profiles. You want everyone to know who you are and what you’re interested in so that they can follow you back to your amazing profile.
change your keywords
Headhunters are finding you through searches, so make it easy for them by expanding the keywords you use in your Summary, Experience and Skills. If you have connections in your industry who you know were headhunted, go on their profiles and make sure you haven’t missed a keyword.
look like someone they’d want to meet
Consider your profile photo. I know, you’ve heard this before! But photos are hard, so maybe you need to hear this again. Make sure it’s a well lit, clear shot of your face. Casual is ok! Smiling is…fantastic! But avoid drinks/cleavage/poor lighting/blurriness/other people/your baby (seriously, your baby?)/weird looks/squinting/cartoons. Did I miss anything? No cats.
Let’s review: No cats. No bad lighting. No party shots. Look relaxed.
(…wait, is that a red solo cup? Is this cat drinking? This cat will never find a job on LinkedIn)
Stumptuous: a blog post to make you cheer
Company blogs should be opinionated and full of ideas you wouldn’t ever have encountered on your own. Because they’re the experts, right? If you can’t think of the last time you read a company blog post like this, can I direct you to a very different example that made me cheer this week?
This recent manifesto from Stumptuous makes me want to jump to my feet. And run around. And lift weights! That aren’t grocery bags! Written for a health and fitness (and bodybuilding if that’s your thing) business, this rant will get you in the gym.
Myrtle Cook of Canada (left) winning a preliminary heat in the women’s 100 metres race at the VIIIth Summer Olympic Games / Courtesy BiblioArchives Canada (CC 2.0)
Online superhero
Doing my best superheroic jump for the BC Children’s Hospital (credit: Rob Cottingham)
I was thrilled to be invited by the BC Children’s Hospital Foundation to be an online host for their Miracle Weekend telethon.
I was a bit nervous going into it – managing online community live with so much emotional storytelling involved means you need to be very sensitive and quick on your feet. But of course it was AMAZING. I and online community host Theo Lamb sat just behind the cameras, and while the live Global broadcast got rolling we pulled up stories on our email and got to work cross-posting some to Facebook and flagging some for the hosts to mention on live TV. The Twitter feed was constantly updating with former patients thanking their doctors, parents thanking the hospital for saving their kids’ lives and teens telling us about their siblings who were patients. It’s weird to say time flies when you’re literally counting the seconds in between minute-by-minute updates but in this case, time flew.
The best past: this year, The Miracle Weekend raised $17, 939, 688 for the BC Children’s Hospital.
