Channing Rodman Consulting
helping you make your way on social mediaArchive for tips
Better writing with Lynda Barry
October 2, 2012 at 6:15 pm · Filed under free advice, thinking, tips, writing and tagged: lyndabarry, tumblr, writing, YouTube
I just took the best writing workshop with Lynda Barry. She’s a huge hero for me, so if she had sat up there and read the phone book for three hours I would have been totally happy – but she of course did and said amazing things instead, and the workshop sparked a ton of new ideas for me.
Lynda writes comics, and she thinks about images. Her approach to writing uses images as her vehicle, both in a kind of romantic sense – you know, using strong images and memories to spark off a good writing exercise – but she also explores whether images might have a biological function. Why have we carried the arts along with us over thousands of years? Why do we sing and dance and draw? Why do our brains release dopamines when we do these things, and why does doing these things help our brains recover from trauma? And perhaps most importantly for me: why is using our hands to make things (instead of typing) important? How does using our hands change our thinking?
It might seem strange to you that someone who relies on being connected all the time would be curious about this last question so let me say this: I haven’t met anyone who thinks and works online for a living who doesn’t sketch. Not all of them make images (the talented Rob Cottingham excepted) but ALL of them are the grab-a-napkin-and-sketch-out- the-flowchart type. We all know there’s a part to good thinking that requires us to use our hands but why is that? Why does having a whiteboard or post-its or playdoh around result in better ideas?
These are the kind of questions Lynda asks, when she’s not asking real stumpers (what WAS photographic memory called before the invention of photography?) or singing to you about Underpants Gnomes. Did I mention she’s a huge hero for me?
One of the most interesting things about the workshop was her technique for overriding the logical part of your brain to get at what she calls the back of your mind, or your creative right brain. She does it through timed writing exercises which you can see here. But the videos leave out the magical part. Before she started the exercise, she had everyone draw a spiral on their page, concentrating on not letting the lines touch, and she read this poem at the same time, telling us not to think too hard about it. Somehow doing these two things simultaneously totally overrode my brain and I wrote without hesitation. Reading it over, I realize I was so hypnotized I never ever registered that last verse (eep).
The Diver’s Clothes Lying Empty
You are sitting here with us,
but you are also out walking in a field at dawn.
You are yourself the animal we hunt
when you come with us on the hunt.
You are in your body
like a plant is solid in the ground,
yet you are wind.
You are the diver’s clothes
lying empty on the beach.
You are the fish.
In the ocean are many bright strands
and many dark strands like veins that are seen
when a wing is lifted up.
Your hidden self is blood in those,
those veins that are lute strings
that make ocean music,
not the sad edge of surf
but the sound of no shore.
Rumi, translated by Coleman Barks
If you’ve never encountered her stuff before, check out her thoughts here on her Tumblr, where she includes some of her writing exercises – and here on YouTube, where you can listen to one of her workshops in five parts. Even if you do a lot of technical writing like me (especially if!), her ideas will give your work new energy.
Also, you’ll half memorize a Sufi poem and get the Underpants Gnomes song stuck in your head. She’s no end of fun, is Lynda.
Get a better job: take the Rare Bird challenge
September 27, 2012 at 12:34 pm · Filed under free advice, headhunters, linkedin, small businesses, social media, someone already did the work for you, tips and tagged: emilysilbert, rarebirdco
Rare Bird Coaching and Creative has this neat thing going on on Facebook where they offer fun free challenges as a way to kickstart your thinking about the bigger things you want to challenge yourself to do. This week, my blog post about getting headhunted on LinkedIn got the nod from them! Super excited about this. Check it out here, and once you’ve polished your profile, put a link to it below her post so we can all marvel. I’ll add you to my network! Go already!:)
How to master your to-do list
September 27, 2012 at 12:20 pm · Filed under free advice, small businesses, someone already did the work for you, tips, vancouver and tagged: curiousforaliving, laurenbacon
Feeling lucky that Lauren Bacon wrote this blog post after she told me about this technique for mastering your to-do list, because now I can share it with you. You’ll need 25 cents and this blog post, and a gag for your (somehow totally British upper crust sounding, it’s so true) inner critic. Pip pip.
Digital doctoring
August 23, 2012 at 1:22 pm · Filed under bc children's hospital, doctors, Facebook, good examples, healthcare, pharma, social media, someone already did the work for you, tips and tagged: doctors, health care, pharma
Dabbling in health care comms for youth clinics, midwives and the BC Children’s Hospital (and being an impressionable age when “ER” was terrific) it’s been such a pleasure to watch the folks at Webicina doing their thing on social media. I follow lots of Pages on Facebook (for, uh, work), but their posts are the only ones I click on every time.
Looking for good examples of compelling medical content curation? Follow them on Facebook and discover great stuff they’re posting like this:
- A curated list of pregnancy social media channels (as a recently pregnant lady I can attest that these resources are pretty legit:))
- Found Article: Transforming games into medical devices
- Found Article: Doctors prescribing apps to patients
- Found Article: Which countries’ doctors are most likely to be on social media
And of course, they offer a ton of resources and services for doctors when it comes to social media.

Doctor Cupcakes by Flickr User clevercupcakes (CC 2.0)
Making your LinkedIn headhunter-friendly
August 18, 2012 at 9:33 pm · Filed under cats, free advice, headhunters, linkedin, social media, tips
A friend asked for some tips on making his LinkedIn a little more headhunter-friendly. If your LinkedIn profile’s already complete – that is, you have your resume up, you have recommendations, you’ve listed your skills and you have OF COURSE changed your “interested in” options to include “career opportunities” – then you may need just a few tweaks to add a little headhunter catnip to your profile.
aim for the magic number
Get your connections up to 500. It’s the magic number that propels you upward in searches. (Under 500 connections? You’re probably only appearing in about 3% of searches)
be a joiner
Join groups, and if you’ve already had a headhunter approach you, make sure you check out the groups they’re following. If groups annoy you, turn down their volume by adjusting your email settings. But join groups.
leave a trail of breadcrumbs
While you’re searching for new connections in your quest to hit 500+, change your privacy settings so that your name and occupation are displayed when you spend time on other people’s profiles. You want everyone to know who you are and what you’re interested in so that they can follow you back to your amazing profile.
change your keywords
Headhunters are finding you through searches, so make it easy for them by expanding the keywords you use in your Summary, Experience and Skills. If you have connections in your industry who you know were headhunted, go on their profiles and make sure you haven’t missed a keyword.
look like someone they’d want to meet
Consider your profile photo. I know, you’ve heard this before! But photos are hard, so maybe you need to hear this again. Make sure it’s a well lit, clear shot of your face. Casual is ok! Smiling is…fantastic! But avoid drinks/cleavage/poor lighting/blurriness/other people/your baby (seriously, your baby?)/weird looks/squinting/cartoons. Did I miss anything? No cats.

Let’s review: No cats. No bad lighting. No party shots. Look relaxed.
(…wait, is that a red solo cup? Is this cat drinking? This cat will never find a job on LinkedIn)
